Some people hope to open LED Lights market with low price led area light and then raise the price. This is the ideal situation which normally won’t work. Setting the price high and lowering it down later is more conformed to consumer psychology. According to consumption rules, only 5% of the people are early stage consumers who are not sensitive to prices but new stuffs.
The price itself is not positioning, but the price can decide LED Lighting consumer group and the consumer group is positioning. Therefore, price itself is meaningful for positioning.
Now most lamp s come into the market have adopted the “high to low” pricing strategy. The high pricing is to filter consumers and let consumers to do LED lights positioning.
The price positioning is to form a symbol. If it is a symbol of popularity, then the going down price can motivate more consumers, especially those who can’t afford the initial high price.